I spend many, many hours a week thinking about food. I spend hours grocery shopping and putting away groceries, hours preparing meals and cleaning up after meal preparation, hours baking bread and muffins and cookies, hours slicing up fruit and vegetables for school snacks. I spend a lot of time planning what the kids are going to eat and I feel I am very knowledgeable about nutrition and health. That is why when I read articles like this one about a woman suing Nutella for wrongful advertising of their product – specifically the claim that Nutella is part of a nutritious breakfast – I feel like the apocalypse is coming.
Clearly some people simply have a high need for attention that only a high-profile lawsuit can bring. The lawsuit claims that Nutella contains sugar and saturated fat – which is true – and that it is shown advertised alongside fruit, juice, and whole wheat bread as part of a healthy breakfast – also true – and that together, those are contributing to the North American childhood obesity epidemic. The lawsuit demands a corrective advertising campaign, and that all earnings from such advertising should be returned to the consumer. The consumer who, evidently, purchased Nutella in the belief that their lives would like those of the Nutella commercials, with happy, healthy, sporty children being fed by their happy, healthy, sporty mothers.
I really want to believe the best of people. I truly want to believe that people are basically good and making the best independent decisions for their children that they are capable of making. What I do not want to believe is that there is someone out there who was shocked when she, apparently, learned from friends that Nutella was high in sugar and fat. I guess you would need to learn this from friends if you were completely unable to read the label.
I have Nutella in my cupboard. Clearly we don’t eat it very often because I noticed it expired in December 2009, and I will be throwing it out after writing this, but I have purchased Nutella. As a treat. At no point did I think that eating Nutella straight out of the jar would be a great breakfast, just as I don’t think that eating Cocoa Puffs or similar to be a great breakfast. But then, I’m not a moron, and I am able to read nutritional information.
As an aside, nutritionally Nutella is not that much different from peanut butter, which is a staple in our house, my children being PB&J aficionados. Per one tablespoon serving, Nutella and peanut butter have the same amount of calories, same amount of fibre, same amount of iron. Peanut butter has one gram more protein and three grams more fat. Nutella has 0.5 grams more saturated fat. Neither have trans fats. Nutella has 11 grams of sugar per serving, peanut butter has 1, keeping in mind that a glass of milk has 12 grams of sugar. Essentially, having a breakfast of Nutella on toast would not be that much different from having peanut butter on toast, and if that was served with juice, milk, and fruit? Not too bad.
It is very important to do the best for our children in terms of nutrition. I cook healthy meals every day but allow for treats as well. Lawsuits like this infuriate me because they waste resources, they are obviously desperate bids for money and the spotlight, and my god, people, if you’re too stupid to read nutritional information then you are too stupid to be taking up valuable space in the news when there are so many more important issues to worry about.
What is really enraging is the inherent belief that purchasing an item will give you the life that you see on a commercial. Do consumers really believe that their mornings will be smiling, hearty, and unrushed with the purchase of Nutella? Do they think that the Pillsbury dough boy will pop out of their vacuum packed containers of biscuits and help with dinner, and the Hamburger Helper guy will kick a ball with their kids while they prepare their ground beef meal? Perhaps these same consumers purchase Cialis in the hopes that they too will be late arriving to the symphony due to newly reawakened unbridled sexual passion. I guess anything is possible.